This year marks the 10-year anniversary of Small Business Saturday, a day started as a way to support local retailers and small e-commerce shops. For small businesses like Village Green Apothecary, Small Business Saturday is aimed at encouraging holiday shoppers to patronize small and/or local businesses.
Small businesses make up more than 99% of all businesses in the U.S. and employ 47.5% of the country’s workers. In fact, for every dollar spent at a small business in the U.S., approximately 67 cents stays in the local community. So when you “shop small” on Small Business Saturday – and all year long – it can help add up to a big impact.
Here are 5 more reasons to shop small and local:
1. Locally-owned businesses create more jobs locally and, in some sectors, provide better wages and benefits than chain retailers do.
2 . Compared to chain stores, locally owned businesses put a much larger share of their revenue back into the local economy, enriching the whole community.
3. Local ownership ensures that important decisions are made by people who live in the community and who will feel the impacts of those decisions.
4. Often, more diversity and unique options are available at local small businesses. Sure, the big box chains have more stuff, but small or independent stores offer items you may not find elsewhere, and you can frequently special-order items that they don’t usually carry.
5. In my experience, customer service in a small business far exceeds that of almost any larger chain store. At Village Green Apothecary, we strive to make sure that each and every person is taken care of and has the best possible experience.
So, whether it be Small Business Saturday, any Saturday, or any other day of the week, consider supporting small businesses as part of your regular routine. Plus – our biggest sale of the year is going on now!