Scientists working for Dairy Management Inc. (DMI), an organization with U.S. Department of Agriculture oversight, have partnered with Taco Bell to introduce a Grilled Cheese Burrito to get Americans to eat more artery-clogging cheese.
That’s a problem. It’s at odds with the USDA’s Dietary Guidelines for Americans, which recommend limiting saturated fat, noting that “the main sources of saturated fats in the U.S. diet include mixed dishes containing cheese…”
The Grilled Cheese Burrito is loaded with artery-clogging mozzarella, cheddar, and pepper jack cheeses, in addition to sour cream. Then a layer of cheese is grilled around the tortilla. That’s 19% of calories from saturated fat. The Dietary Guidelines recommend consuming less than 10% of calories per day from saturated fats, while the American Heart Association recommends no more than 5 to 6% of calories from saturated fat. (Cheese-free, plant-based options lower in saturated fat are available at Taco Bell.)
DMI, which formed a partnership with Taco Bell in 2012, is funded by the USDA-managed dairy “checkoff” program, which collects money from milk producers to promote and boost dairy sales. DMI spends millions of dollars a year working with fast-food restaurants including McDonald’s, Pizza Hut and Wendy’s to develop cheesy, high-fat products.
While DMI now puts out news releases about its fast-food partnerships, the Physicians Committee for Responsible Medicine first exposed DMI’s activities in 2001 through documents acquired from the Freedom of Information Act.
The USDA was created to support the nation’s agricultural interests. It was later asked to create the Dietary Guidelines. The two tasks do not coexist well. How can the USDA inform the public of the dangers of dairy while also trying to get the public to buy more of it? It’s time for the USDA to follow its own Dietary Guidelines and protect the health of Americans by putting an end to pushing to cheese.
Photo from here, with thanks.