Why Do We Do It If We Know It’s Bad For Our Health?

It seems like most of America is on a diet or has ambitions to lose weight by calorie reduction at any given time. We are naturally attracted to labels that say “zero calories,” “low calories,” or “no sugar added.” We are naturally interested in products that give us fast and easy results. Marketers often capitalize on our desire to lose excess weight by promoting the sale of  “diet” foods and drinks that are often filled with artificial sweeteners.

Think about it. We’re bombarded with messages like: “lose weight and calories while still satisfying your sweet tooth.” We hear phrases like “empty pleasures” or “cheat on your sugar” to grab the attention of anyone hoping to lose a few pounds. The market has convinced millions of people to purchase artificially sweetened products, whether they’re already in the products we choose, or something we can easily add to our favorite foods and drinks. Just go to a coffee shop, restaurant or supermarket and you’ll find artificial sweeteners at the counters or on the shelves. They’re everywhere. Continue reading “Why Do We Do It If We Know It’s Bad For Our Health?”

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July 2013
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